Working with A-Side Studio for LeftBrain's brand refresh
It has been an absolute pleasure working with A-Side Studio and photographer Jonathan Cherry on LeftBrain’s brand refresh.
This involved thinking through their mission, values, tone of voice and visual identity, and putting together design briefs and brand guidelines. Working in a freelance capacity as Head of Marketing, I had the privilege of putting together a behind-the-scenes look at the process, which was published on the LeftBrain website.
“It’s been an absolute pleasure to work with LeftBrain. As challenging the status quo is at their core we knew we would be a good match from the beginning! For us, some of the best work comes through play and experimentation; LeftBrain gave us the trust and freedom to do this. In what is often a dull sector, our collaboration has allowed us to create a stand-out, approachable brand.”